Wednesday, December 19, 2012

On Covers....episode VI

I began my morning playing the rigorous game of "Email Catch-Up"--which, as many of you no doubt know, is an exercise in futility because it never ends--and after some replies and such, I dove into work. I'm a cover artist for book publishers and authors, and as I was reviewing the request forms, two things hit me: 1)Publisher's are still asking authors to describe a scene from their book as the basis for their cover, and 2)Republic of Tea's Vanilla Almond tea is delicious!

Point #1: True, not all publisher ask for scenes, but most of the ones I work with do. Here's a direct quote from one of the forms, for example:

"Please describe, and assume the cover artist has not read your book. If you would like a specific scene you will need to describe it here." (Italics are mine, for em-FA-sis.)
There a couple of main problems with this, and while I understand that mine is mostly a critical opinion, I'll just note my covers which tend to get the most attention do not usually illustrate a specific scene.

The first problem is that covers which attempt to illustrate a specific scene are not especially meaningful for potential readers who haven't already read the book. In other words, most people don't really know--or care--about what's going on in the illustration, because they don't really know--or care--about the story and characters yet. So unless the scene is something incredibly awesome and jaw-droppingly interesting, showing a scene with two guys, I dunno, putting on each other's socks isn't going to be the best way to hook someone into buying the book. (Even Michelangelo himself would have problems hooking someone with that idea, no matter how amazing his art.)

The other problem is that this approach to covers is incredibly old-fashioned, with its Rockwell-era formulas and 80s-Harlequinn execution. Even if a certain illustrated scene is open enough to stand on its own without viewers needing the context of the story, it still feels kinda uninteresting, visually.

So, while publishers might still invite authors to think of their covers in terms of "scenes", the whole point of my rambling is that I hope to get more people thinking outside the box. I'm always thrilled when authors give me free reign to have fun on their covers, and that usually leads to covers that are more eye-catching and interesting! (This inevitably leads in to a Support Your Local Gunslinger Cover Artist discussion, but that's for a different blog post.

Point #2: Republic of Tea tends to make pretty good teas. If you live at your local Panera during finals week and regular deadline crunches, you become pretty familiar with some of RoT's basic offerings like Earl Greyer and Ginger Peach, which both taste great with milk and sugar/honey. But the Vanilla Almond tea is incredible. INCREDIBLE even! Flavorful, without smacking you in the face with almondness, it's bold enough to warrant milk and sugar without getting lost in the mix. I highly recommend it, especially if you're like me and think coffee is as overrated as a Wes Anderson movie. Da-dum-dumm! *cymbal crash*

Now, time to get back to work...!

5 comments:

CGriffin said...

I was JUST facing this issue last night! I took a cover assignment that teased at being wonderfully angsty and moody and just delicious in its hurt/comfort possibilities. And the scene the author requested? I would NEVER buy the book. Two guys sitting in a park. Wuh? And this markets the book how? I get that a pivotal scene might occur in said park but like you noted, Anne, it means NOTHING to your reader until they get there, and they won't get there if the book looks uninteresting.

I'm writing an email to the author now, hoping to open a discussion on branding...

Anne Cain said...

OMG, Cris, YES. That's so not going to entice anyone, even though I know you could paint the living stuffing out of that idea. It would look beautiful for sure, but will the scene be enough to entice a buyer? Not unless the author's name alone carries some clout. (And even Stephen King had awesome covers on some of the editions of the Gunslinger books, for example.)

I hope the author trusts you to work your magic. Between you and the art director, you know what works from a marketing perspective, and as an artist you know what works visually.

Hayley B James said...

For me, the cover art spec sheet is the hardest thing to fill out. (I'd take doing the blurb 100 times over the cover sheet lol)
I don't know if I could, but I would love to put "They look like this. I trust the artist to make them look interesting!" in the sheet and call it good. Next time I'll ask if that's acceptable and go with it...Now that I know at least one cover artist doesn't mind having complete control. ;)

Jean Marie Ward said...

I agree with #1. Speaking from the other end of the instructions, it's damn hard to come up with a scene an artist CAN illustrate. Battle scenes might be graphic as all get-out, but they're hard to fit on a standard cover.
Of course, I love what you did with VANYR. :-)
But flavored tea? Oh nooooes, say it ain't so! LOL

Anne Cain said...

Hayley, you are made of win! You should absolutely do that when you fill out the request form--most of the artists I know love the chance to explore ideas and come up with something cool! When I work directly with authors, I ask them to fill out a spec sheet that's pretty simple and straightforward: tell me what the characters look like, where they are, and the tone of your story along with the titles/covers of any other books in the genre. That gives me just enough info to start from, and then I can work with the author to create a cover that really captures the core essence of the story and looks snazzy too.

And, Jean Marie, how are you?? *GLOMPS* It's sacrilege--I'm a Philistine, I know!--but I love tea with different flavors! Of course, Darjeeling with sugar and a touch of cream will always be king. :D Going back to covers, spec sheets can be kind of intimidating, right? There's so much information you as the author can include--where do you even start? Vanyr was such an awesome project because the story itself is so fun, and you and Teri were dolls about letting me run with the art. <3